The stories we tell matter. They impact how our audiences understand a topic, how they think and feel about it, and even which associated policies or programs they support. In other words, it's important that we tell the right stories and tell them well. This presentation will offer findings from social science research conducted by the FrameWorks Institute on the implicit but enduring and deeply-rooted stories about aging and elder abuse that Americans share. Some of these stories act as barriers to elder justice, and are therefore in need of revision. Attendees will leave with a set of proven strategies, developed and empirically tested by FrameWorks, for telling more effective stories about aging and elder abuse—ones that build understanding, shift attitudes in productive ways, and drive positive social change.
About Jessica Moyer
Jessica Moyer is a sociologist and geographer, and an associate in the Research Interpretation and Application unit at the FrameWorks Institute. In her role, she helps advocates on a range of progressive social issues engage the public in more productive conversations—ones that build public understanding and drive positive change.
Prior to joining FrameWorks, Jessica worked with several social and environmental organizations, including The Mighty Creatives, where she helped disadvantaged young adults transition from school into meaningful employment; The Race Equality Centre, where she provided research and advocacy support to black, minority ethnic, and immigrant communities; and the Center for Marine Resource Studies in the Turks and Caicos Islands, where she coordinated conservation, education, and community-building initiatives. Jessica has also taught at universities in the United States and the United Kingdom.
Associate, Research Interpretation and Application, Frameworks Institute